Web Strategy Service – Small Business Strategy for $500

 

I provide a clear, affordable roadmap for a small business to establish or improve its online presence, ensuring the website supports core business goals such as sales, bookings, or lead generation.

Process

1. Discovery & Consultation

• Understand business goals, target audience, and current challenges.
• Capture requirements for website functionality and design preferences.

2. Research & Analysis

• Review competitors and their positioning.
• Light keyword review to inform content priorities.
• Identify opportunities for differentiation.

3. Web Strategy Development

• Define website objectives and success metrics.
• Recommend sitemap (page hierarchy and structure).
• Suggest design/content elements (calls to action, trust signals, integrations).
• Propose suitable platforms (WordPress, Shopify, Squarespace, etc.).
• Highlight future digital marketing opportunities

4. Presentation & Recommendations

• Deliver concise Web Strategy document.
• Walk through recommendations in a final session.
• Provide next-step action plan for website build or improvements.

Deliverables

• Web Strategy Report (PDF, 4–6 pages) with:
• Business goals & audience profile
• Competitor snapshot
• Recommended sitemap & website objectives
• Suggested design/content approach
• Platform recommendation
• Next steps for digital marketing

Timeline

• Week 1 – Discovery session
• Week 1–2 – Research & strategy development
• Week 2 – Final presentation & handover